Feb 10, 2010

Is Orgainx Shampoo Greenwashed ?

Today, the industry has realized that there are no longer 'consumers'...they are the citizens. But realizing it doesn't end the array of misleading products that once were visual treats but now are threats. Many companies have put on a green veil so that their intentions can still workout to their profits without changing their acts.

I was searching for companies and products which are indulging in greenwashing and misleading the consumers. I found many of them on the internet, but when I searched for products inside my house I found this  beatific, white,  plump  shampoo bottle. 

Organix, a company which sells a range of hair products at a competitive price and rejoices the fame of being one of organic products on the shelf.

The impeccant graphic layout and the packaging design does help it in standing- out amongst the other products. It started out with free trials and was liked by most of the people as it was Sulphate and Paraben Free. These chemicals help in lathering, so if Organix doesnot have it then there are chances that the shampoo contains other chemicals to substitute it. I tried to determine the toxicity of the ingredients but found that the chemicals are low - medium - high hazardous depending upon their percentage.

The bottle and the labels are eco friendly. The bottle is made up of recyclable plastic type2 HDPE and the labels are printed utilizing environmental inks and the compostable label film is made from renewable resource - corn, not petrochemicals. There are not many products you would find with the details of its packaging below the 'directions for use'.

Now, the product does sound honest in the following categories:
- Sulfate and Paraben Free
- Use of Recyclable Material

But, to me, the ingredients are keeping me away from understanding the 'organic' properties of this shampoo.

One may assume organic coconut milk  to be the main ingredient or the main working ingredient but there is no proof and coconut is the 14th or the 15th ingredient. So, are the chemicals organic? Is it safe for the ecosystem?

If you would like to trust this source - http://www.cosmeticsdatabase.com/product/235873/Organix_Nourishing_Coconut_Milk_Shampoo/  you will find Organix to be moderately hazardous and there is 81% data gap (which means some ingredients may appear to have low hazards, but this may be due to the fact that they have not have been studied or assessed completely. Other ingredients may appear to have low hazards and have been thoroughly studied or assessed. This score helps differentiate between ingredients and products that have been studied to different degrees) Few of the ingredients are associated with cancer and allergies. Compare the product with California Baby Shampoo
http://www.cosmeticsdatabase.com/product.php?prod_id=263251 and you will find the difference.

The site, http://www.organixhair.com, does not provide any evidence of its authenticity. A product which claims to be organic can very well advertise its manufacturing processes and ingredients for the awareness of its customers.

I am still looking forward to data which can  wrong me and prove that Organix is organic because I appreciate its packaging and the fact that it works well for my hair, but not really sure.

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